Sunday, February 15, 2009

Frito Lay

I decided to write to Frito Lay. It seemed that their "Rold Gold' product was a natural partner for the "Non-Shop" concept.





All letters from "Gabe's Non-Shop" go out with this handy, informational pamphlet. Brian designed this and I think the "Non-Shop" concept may have been his idea or suggestion.



Their response is generic. They even sent the original letter back.