Frito Lay

Hal often has ideas to make existing products better, this is one of those times. I'd written Frito Lay in 1998, Now it was Hal's turn

This is basically a slightly personalized form letter. At least they mentioned Olga. Hal always seemed like more of a Lacey or Misty kind of guy to me.

Such a great idea and all they sent was some lousy coupons!?

Frito Lay

I decided to write to Frito Lay. It seemed that their "Rold Gold' product was a natural partner for the "Non-Shop" concept.

All letters from "Gabe's Non-Shop" go out with this handy, informational pamphlet. Brian designed this and I think the "Non-Shop" concept may have been his idea or suggestion.

Their response is generic. They even sent the original letter back.