Frito Lay

I decided to write to Frito Lay. It seemed that their "Rold Gold' product was a natural partner for the "Non-Shop" concept.

All letters from "Gabe's Non-Shop" go out with this handy, informational pamphlet. Brian designed this and I think the "Non-Shop" concept may have been his idea or suggestion.

Their response is generic. They even sent the original letter back.

Levi Strauss & Company

Let me start by giving Kudos once again to Brian Vermeire for the bang up job on the letterhead. This is certainly amongst the silliest Letterhead. Appropriate because of all my silly ideas the non-shop concept is up there too.

And what would the letterhead be without the Non-Shop "brochure." Brian and I were both completely off the rails on this one.

I enjoy the fact that they acknowledge my fake trademark.

Too bad Regi couldn't muster anything but a form letter.

But he found the time a scant 11 days letter to send me the same exact letter again.