
Showing posts with label Product Improvement. Show all posts
Showing posts with label Product Improvement. Show all posts
Monday, April 14, 2008
Wednesday, March 5, 2008
Burger King
This letter is noteworthy for two reasons. 1) It represents the first time I mentioned Hal Rantello in a letter. 2) It was NEVER mailed. The problem with mailing it was I've always been unable to get a really good photo of Hal. So I waited and waited to mail it. Hal's resume was also just being written at this point. If you want to see what it ended up looking like it's available here.

It always bothered me that Hal's first mention went unsent and largely unread. I needed to correct that. So in December of 2007 I decided to straighten it out.

It always bothered me that Hal's first mention went unsent and largely unread. I needed to correct that. So in December of 2007 I decided to straighten it out.
Friday, February 22, 2008
President Bill Clinton
When I was a kid I wrote to President Ford and he sent me a picture. In 1997 I figured I might be able to get an autographed photo from President Clinton.

The generic form letter doesn't surprise me. The fact that I didn't get a photo, did.

Tuesday, February 19, 2008
Flambeau Inc.
This letter would not exist if my friend Marty hadn't suggested I write Flambeau. Along with that suggestion he provided some information on the history of the Yo-Yo that a friend had passed along to him.

This response is short, sweet and quick. Not sure if there is a follow-up in here or not. Time will tell.

This response is short, sweet and quick. Not sure if there is a follow-up in here or not. Time will tell.
A Second letter to Flambeau is available here.
Sunday, February 3, 2008
Maxwell House Coffee
Ah flavored coffee! It seems Hal likes a special blend.

Kudos to my buddy Brian Vermeire for once again hitting a design homerun on this can of cofffee!

Kudos to my buddy Brian Vermeire for once again hitting a design homerun on this can of cofffee!
Wednesday, January 30, 2008
ABC Television
This continues my trend of professing some strange sort of "monogamy" to a corporation. And of course this letter includes one hell of a good idea!

Could it get any more generic?!

Could it get any more generic?!
Thursday, January 24, 2008
Pringles
I'm always looking for ways to improve products. Some of my ideas are more practical than others.

These are some low rent looking coupons. Although I do like having my name right on there. The authenticity note is interesting.
The last sentence of the fourth paragraph is the highlight of their response, for me at least.

These are some low rent looking coupons. Although I do like having my name right on there. The authenticity note is interesting.
Tuesday, January 15, 2008
Mocha Mix
Monday, January 14, 2008
Nissan
Sunday, January 13, 2008
Exxon
Don't tell me it never occurred to you that the tiger Exxon has used in their ad campaigns looks a lot like Tony the Tiger of Frosted Flakes fame?

15 years of loyal consumer-ship and they come up with a 15 minute phone card?

15 years of loyal consumer-ship and they come up with a 15 minute phone card?
Thursday, January 10, 2008
Kellog's
I thought playing the discrimination card would guarantee a response, and a quick one.
I'm not convinced by their response. This should have been handled higher up in the Kellog's organization. At least it's specific.
When I realized I was wrong I decided to wait extra long to followup. Unlike my more recent letters the followup isn't that zany.

Wednesday, January 2, 2008
Maytag
On my college radio show one night I made believe I was studying to be a Junior Botanist. I'm fairly certain that's a position that doesn't exist. For some reason it stuck with me and from time to time I mention being one. This letter was inspired by someone I witnessed travelling with their own Hot Dogs once. Maytag mailed my original letter back. And as you can see below they seem to have passed it around and stamped it a lot.
But then a day later, another response and my check. At least this one actually addressed my letter honestly. The Maytag Repairman would have been proud.
What a lame form letter style response. I recall being surprised they didn't return my check.

Saturday, December 22, 2007
Goya Foods
Thursday, December 20, 2007
Chevrolet
This was based on a real trip into Manhattan late at night for Krispy Kreme donuts. My address includes "Suite 211" as a nod to one of my favorite bands, the Ominous Seapods. In Seapods lore the # 211 holds important significance and great things occur in relation to it.

Finally! Someone wants my idea. Or at least claims to file it away.

Finally! Someone wants my idea. Or at least claims to file it away.
Department of The Treasury
Here's another example of Brian Vermeire's outstanding design work. Reading this again now, I can't believe I told the government I'd sent them $250.00. I assumed this would go straight in the shredder with no response.

No one could take this seriously, could they? On this stationery?

And if somehow you can look past the absurdity of the letter, how can you take this deposit slip seriously? I have to give Brian credit here not only for the deposit slip design, but for the "cetegories" as well. This entire thing was his baby.

This resume might be Brian's masterwork. At least as far as designs he created for me go. I LOVE this thing.

I have no idea what they're talking about. It sounds like they actually want to help me open my own bank. And unlike the other people they don't seem opposed to the idea of printing my own money. Like everyone else, they just want to get paid. This was the last I heard from them. I was going to pursue it further but decided to leave the G-Men alone. Maybe I was taking the X-Files too seriously.
I took them long enough to respond. They were probably off on a 3 month coffee break. But how kind of them to provide the address for my next letter. That's service!

No one could take this seriously, could they? On this stationery?

And if somehow you can look past the absurdity of the letter, how can you take this deposit slip seriously? I have to give Brian credit here not only for the deposit slip design, but for the "cetegories" as well. This entire thing was his baby.

This resume might be Brian's masterwork. At least as far as designs he created for me go. I LOVE this thing.

I have no idea what they're talking about. It sounds like they actually want to help me open my own bank. And unlike the other people they don't seem opposed to the idea of printing my own money. Like everyone else, they just want to get paid. This was the last I heard from them. I was going to pursue it further but decided to leave the G-Men alone. Maybe I was taking the X-Files too seriously.
Subscribe to:
Posts (Atom)